2023
+ Visual Identity
+ Variable Typeface
+ Coding
At the forefront of the brand identity is a variable typeface created for the New York City subway. Based on the first graphic of visualizing the propagation of sound in a concert hall in Architectural Acoustics, I imagined an image of the sound visualization of performers in the New York subway, and based on these images, I created a variable font that combines New York characteristics and sound visualization.
2023
+ Brand Identity
+ Publication Design
+ Web Design
The % Supermarket is a personal project about a virtual market that doesn't sell food but offers people's attitudes and beliefs towards nutrition facts labels.
2022
+ Brand Identity
+ Illustration
"Blossom" is a project to brand and optimize a small flower shop in New York City. The logo has three forms, representing the growth of the flowers in the city. The shop targets working people and students who want to feel better and decorate their homes.
2024
+ Publication Design
+ Photography
New York is built on stickers, as they are ubiquitous on the streets.
Rather than examining the various sticker designs, I am interested in how stickers are applied to other objects, such as traffic signs. To highlight this, I have removed the colors and made the entire book black and white. As stickers are typically placed haphazardly, I have designed the book to mimic the randomness of sticker placement throughout the city.
2023
+ Brand Identity
+ Motion Design
The focus of this brand identity design is to create a unique and creative vinyl store that provides a lively, enjoyable, and contemporary atmosphere.